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"Size was a considerable parameter"

Founded in February this year, Jaywalking is all about patchwork jeans, graphic sweats, and slouchy silhouettes that challenge conventions. When 26-year-old Jay Ajay Jajal, a fashion designer, rapper, and artist, decided to launch his label, size was a considerable parameter. He wanted to cater to plus-size clients and serve them an unapologetic taste of fashion. No wonder then that his slouchy jackets with exaggerated sleeves, bell-bottom jeans, high-waisted trousers, and hoodies in vibrant colour ways have garnered rave reviews. Jajal also wants that clothes stay the hero, the reason why faceless models wearing his creations populate his Instagram feed. He works with fabrics such as neoprene, velvet corduroy,  and denim, and Bollywood has already taken notice – Ranveer Singh, while promoting ‘Gully Boy’, slipped into his blue jacket and jogger pants. If you want to grab some of Jajal’s too-cool-for-school pieces, DM him.

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